Core Skills in Social Media Marketing
Social Media is rapidly becoming big business, with companies around industry sectors investing significant time, money and resources to reach and interact with their audiences on the major social networks. How can you ensure that you maximise the potential of social media marketing for your business and brand? This practical workshop examines social media and its role as part of an overall business development strategy, the key social networks and their application to your business, tips and techniques to make the most of your social media activities, dos and don’ts, and a range of practical exercises. The workshop is offered as a one-day course, or as two half-day modules to suit your schedule.
How to develop an effective Social Media Strategy
Social media is changing the way we communicate, interact and engage with people, brands and businesses. In the UK, we spend 30 hours a week online, and over 60% of us have a social network profile, including 30 million Facebook users and over 3 million Twitter users. Some 80% of UK internet users use the web as a research tool, with 70% of us trusting recommendations from strangers and 90% from people we know.
This interactive workshop highlights key facts and figures about social media, and identifies trends and developments which will determine the future impact of social media on your business. It explores the potential of social media to drive business development and customer engagement, and discusses how social media can be integrated into a broader marketing strategy. It examines the key elements necessary to create a robust and effective social media strategy, including targets, goals and objectives, audiences and communities, networks, resources, planning, policies, measurement and ROI. The workshop is offered as a one-day course, or as two half-day modules to suit your schedule.
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Online Reputation Management
This interactive workshop highlights the vital role that social media now plays in creating and delineating our brand reputation. It examines the key elements necessary to create and sustain a positive brand reputation using social networks, including goals and objectives, brand reputation dos and don’ts, monitoring and measurement tools and reputation policy development. The workshop is offered as a half-day course.
There are over 150 million blogs online today, sharing information, ideas and opinions with personal and business audiences across the world. Blogging is fast becoming a key element of corporate marketing strategy as a means to build brands, establish reputation and create closer customer relationships. But without a clear audience, strategy and goals, a blog can quickly become ineffective, unappealing and a drain on resources. At worst, a badly thought-out and neglected blog can tarnish a brand reputation and diminish a company’s influence in its market.
This interactive workshop introduces the art and science of effective blogging including a comparison of blogging platforms, practical exercises and expert insight into how to make the most of this interactive marketing channel. The workshop is offered as a one-day course, or as two half-day modules to suit your schedule.
Advanced Linkedin Course
LinkedIn has over 100 million registered users and is the most popular online business networking platform worldwide. It is an increasingly significant B2B marketing channel and is key to building and maintaining your online reputation. How should you be using LinkedIn to build your brand, business and influence?
This practical workshop introduces the use and application of LinkedIn for business, key tools, tips and techniques for using the platform, practical exercises and expert insight into LinkedIn best practice, planning, scheduling and monitoring, and how to interact and share content most effectively. The workshop is offered as a half-day course.
Advanced Twitter Course
Twitter has over 175 million registered users worldwide and more than 3 million active users in the UK. Over 12% of twitter’s daily users are new to the platform, and over 20% of tweets mention a brand, product or service. How can you make the most of this interactive marketing channel to promote your brand and business?
This practical workshop introduces the use and application of twitter for business, key tools, tips and techniques for using the platform, practical exercises and expert insight into twitter best practice, planning, scheduling and monitoring, and how to interact and share content most effectively. The workshop is offered as a half-day course.
LetsTalkFX Training Course
LetstalkFX offers a single point of access to the global FX community, organised by market segments.
This is a 3-hour face-to-face workshop in London, designed to make the best of the LetsTalkFX platform. It covers:
- The LTFX Platform – Introduction to the LTFX site
- Blogging theory – An introduction to the blogging ettiquette and culture of LTFX
- Microblogging – Using Twitter in conjuction with your LTFX personalities
- LinkedIn – Using Business Networks to leverage your LTFX presence
Data Visualisation Consultation
Data Visualisation is defined as having a main goal of “communicating information clearly and efficiently, through graphical means”. It is both beautiful and business focused, where today it lies at the heart of a Global business sector worth over $50 billion per annum. It’s advantage is that it is hardcoded into our brains, where we receive, analyse and respond to visual images more easily, than cold, sterile data.
Data Visualisation takes data from any selected source and represents it against time-scales, performance, resources or other data. If the data exists, it can be visualised and compared against other data, so as to gain informed insight that can lead, ideally, to action. It is the major trending development of the moment and is here to stay. It follows on from the growth of the Digital Economy, Cloud Computing and Business Intelligence / Analytics. Companies such as Microsoft, Google, IBM and SAS are pumping in hundreds of millions of dollars to develop this ultimate resource. If you would like to find out more about how Data Visualisation can be applied or benefit your organisation please review the product sheet below.Download the full course outline